For those who demand excellence.

Corporate Development & Marketing Associate

Manhattan, New York, USA

Level: Experienced Salary Range: $60,000-70,000/year

Job Location: 

New York City

Travel Percentage: None
Position Type: Full Time Job Shift: Day
Education Level: 4 Year Degree Job Category: Marketing

 

Level Experienced Salary Range $60,000-70,000/year
Job Location New York City Travel Percentage None
Position Type Full Time Job Shift Day
Education Level 4 Year Degree Job Category Marketing

Silverseal is currently seeking to employ an ambitious and determined B2B marketing manager to support our continued business growth. Our primary business location is New York City; however, we are open to flexible working conditions.  Working in a close-knit business expansion team you will be the sole marketing specialist and intrinsic to our strategic success.

Job Responsibilities:

  • Develop, manage and execute all marketing strategies, tactics, campaigns, tools and initiatives for the business to fuel demand, raise awareness, generate traffic and increase conversion.
  • Create and manage content marketing strategies and social media presences (primarily focused on LinkedIn).
  • Manage and maintain the company website ensuring all data is relevant and up-to-date. Working in conjunction with our web provider you will ensure all SEO opportunities are optimized.
  • Coordinate Email and other digital marketing campaigns from content creation, design and segmentation.
  • Track marketing activities / results to continuously improve marketing solutions and provide feedback and spend ROI evaluation.
  • Provide a communications plan, creating (print and digital) materials.
  • Ensure we have a consistent look and feel across the business that is congruent with the brand identity
  • Build strong cross -functional relationships with other departments (especially Business Development and Operations) and aid in creation of pitch / bid / tender documents and centralized knowledge management of our capabilities.
  • Contribute design work for presenting information and content in a visual way, including eBooks, articles, flyers and other client facing products (Primarily focused on Canva).
  • Researches and analyses market trends; customer behavior; customer experience and competitors.

Responsibilities include, but are not limited to the above.

Qualifications:

  • Deciding & Initiating Action: Makes prompt, clear decisions which may involve tough choices or considered risks; takes responsibility for actions and projects; acts with confidence and works under own direction; initiates and generates activity; comfortable with being a single person marketing department
  • Formulating Strategies & Concepts: Works strategically to realize organizational goals; sets and develops strategies; identifies and develops positive and compelling visions of the organization’s future potential; takes account of a wide range of issues across, and related to, the organization.
  • Creating & Innovating: Produces new ideas, approaches or insights; creates innovative products or designs; produces a range of solutions to problems; seeks opportunities for organizational improvement; devises effective change initiatives.
  • Entrepreneurial & Commercial Thinking: Keeps up to date with competitor information and market trends; identifies business opportunities for the organization; demonstrates financial awareness; controls costs and things in terms of profitability and added value; strong reporting and analytical skills, as well as commercial acumen.
  • Writing & Reporting: Writes clearly, succinctly and correctly; writes convincingly in an engaging and expressive manner; avoids the unnecessary use of jargon or complicated language; writes in a well-structured and logical way; structures information to meet the needs and understanding of the intended audience
  • Planning & Organizing: Sets clearly defined objectives; plans activities and projects well in advance and takes account of possible changing circumstances; manages time effectively; identifies and organizes resources needed to accomplish tasks; monitors performance against deadlines and milestones.
  • Relating & Networking: Establishes good relationships with customers, partners and staff; builds wide and effective networks of contacts inside and outside the organization; relates well to people at all levels; manages conflict; uses humor appropriately to enhance relationships with others; no job is too big or too small!

Education:

Bachelor’s degree in Marketing, Business, or a related field.

Experience: 

  • 3-5 years in B2B marketing experiencing the full spectrum of marketing tasks.
  • Prior experience working with or using HubSpot, Pardot or other marketing automation software to create and manage campaigns, workflows, blogs, social media and landing pages.
  • Prior experience or a willingness to learn WordPress, HTML/CSS, and SEO tools
  • Has experience of designing and crafting packages for presentations, copy in both long and short form and other content.

*Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job